Certainly today’s technology offers all kinds of opportunities to the online brake parts buyer. However, given the host of available options, what’s the most efficient way to get the job done?
Here’s a short primer on how to get what you want the first time; at the right price.
- To start your search, use more than just one search engine because these platforms produce different commercial results, thereby allowing for in-direct brand comparisons. For example, if you just search Google, you’re going to get results filtered, and prioritized by the platform’s commercial client’s first. On the other hand, however, if you also do a search on Duck2Go and Bing, you’re going to get a different set of business values. So, if you’re going to do the work; do the work the right way; which is your way.
- Once you’ve identified a set of likely online parts providers, research them individually based on the following prioritized taxonomy; ease of interface, brand, product availability, price, shipping details, support characteristics, and business maturity. The linear process allows you to get to the bottom line quickly, while also remembering who you’re about to do business with. If the provider doesn’t offer an easy way to communicate with you regularly, you don’t want to waste your time; just move on to the next provider.
- Once you have identified a provider, and have decided that you can ‘live’ with the his/her user interface; found the right part at a reasonable price; and figured out how to communicate with the seller; the next big thing relates to issues of the accuracy of ‘fitment’. In this case, the rubber hits the road, since you are about to buy a part you’ve never seen, from a supplier you’ve never met.
If you’ve been online for any period of time, you’ve undoubtedly heard the phrase ‘the computer said’ enough times to be wary about the legitimacy of this assertion. Consequently, a premier brake parts supplier will always cross-check fitment multiple times before shipment to ensure that all the ‘I’s’ are dotted, and ‘T’s’ are crossed before the part makes its way to your house. Again, the ‘computer’ knows nothing about what you need; only you and the people on the end of the screen do.
This is a pretty successful approach if you utilize it properly, thereby ensuring that your purchase experience will always be more pleasant that difficult.